Absolutely excellent. This breakdown is fantastic. I am behavior/audience/messaging professional too. The irony, I find, to paraphrase Mark Twain, it that it's easier to influence people directly, using these tools, than to explain to them how they are being influenced right at that moment - even if you walk them through the mechanics of specific messaging and channels. Unless you make video like this and force people to sit down and listen to it (impossible) they will glaze over and be pulled immediately back in by the magnetic weight of the sum total total of gentle long-term nudges and mass-formation out there. The only other video that comes close to this summary IMO is Jason Christoff - with an ever so slightly more lay explanation. https://www.youtube.com/watch?v=-YlI2TO90Gw
Absolutely excellent. This breakdown is fantastic. I am behavior/audience/messaging professional too. The irony, I find, to paraphrase Mark Twain, it that it's easier to influence people directly, using these tools, than to explain to them how they are being influenced right at that moment - even if you walk them through the mechanics of specific messaging and channels. Unless you make video like this and force people to sit down and listen to it (impossible) they will glaze over and be pulled immediately back in by the magnetic weight of the sum total total of gentle long-term nudges and mass-formation out there. The only other video that comes close to this summary IMO is Jason Christoff - with an ever so slightly more lay explanation. https://www.youtube.com/watch?v=-YlI2TO90Gw